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Tag Archives: non-profit
Corporate Social Entrepreneurship
The process of extending the firm’s domain of competence and corresponding opportunity set through innovative leveraging of resources, both within and outside its direct control, aimed at the simultaneous creation of economic and social value. Continue reading
Mutualism or Parasitism?
A critical look at the relationship between corporations and nonprofit tie-ups for Cause Marketing. Continue reading
Posted in Marketing, Nonprofit
Tagged cause-marketing, corporations, Marketing, non-profit, Nonprofit, tie-ups
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