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Tag Archives: Marketing
Augmented Reality was cool… now see this – Gestural Computing!
Augmented reality (AR) is a term for a live view of a physical real-world environment whose elements are merged with virtual computer-generated imagery – creating a mixed reality. We have seen how recently many companies employed AR to create an … Continue reading
Posted in Advertising, Marketing, Showcased, Technology
Tagged Advertising, Augmented reality, Gestural Computing, Marketing
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Advertise Subliminally… or Not!!!
What is Subliminal Advertising? Subliminal advertising uses a psychological concept known as “Subliminal perception”, typically defined as a result of stimulation too weak to reach conscious awareness, but that may nevertheless affect behaviour. The term Subliminal is from the German … Continue reading
Posted in Advertising, Marketing
Tagged Advertising, Marketing, subliminal, subliminal advertising
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Mutualism or Parasitism?
A critical look at the relationship between corporations and nonprofit tie-ups for Cause Marketing. Continue reading
Posted in Marketing, Nonprofit
Tagged cause-marketing, corporations, Marketing, non-profit, Nonprofit, tie-ups
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