Tag Archives: corporations

Corporate Social Entrepreneurship

Posted on April 27, 2010 by Pranay Joshi

The process of extending the firm’s domain of competence and corresponding opportunity set through innovative leveraging of resources, both within and outside its direct control, aimed at the simultaneous creation of economic and social value. Continue reading →

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Mutualism or Parasitism?

Posted on November 29, 2009 by Pranay Joshi

A critical look at the relationship between corporations and nonprofit tie-ups for Cause Marketing. Continue reading →

Posted in Marketing, Nonprofit | Tagged , , , , , | Leave a comment