Tag Archives: Advertising

Augmented Reality was cool… now see this – Gestural Computing!

Posted on December 17, 2009 by Pranay Joshi

Augmented reality (AR) is a term for a live view of a physical real-world environment whose elements are merged with virtual computer-generated imagery – creating a mixed reality. We have seen how recently many companies employed AR to create an … Continue reading →

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Advertise Subliminally… or Not!!!

Posted on December 15, 2009 by Pranay Joshi

What is Subliminal Advertising? Subliminal advertising uses a psychological concept known as “Subliminal perception”, typically defined as a result of stimulation too weak to reach conscious awareness, but that may nevertheless affect behaviour. The term Subliminal is from the German … Continue reading →

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