Category Archives: Marketing

Augmented Reality was cool… now see this – Gestural Computing!

Posted on December 17, 2009 by Pranay Joshi

Augmented reality (AR) is a term for a live view of a physical real-world environment whose elements are merged with virtual computer-generated imagery – creating a mixed reality. We have seen how recently many companies employed AR to create an … Continue reading →

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InStyle's Twitter Campaign

Posted on December 15, 2009 by Pranay Joshi

On twitter… people retweet more than they are tweet… InStyle has found a cool way to use it as a promotion tool… Not only are they using twitter to advertise about the new promotions, but currently they have a campaign to increase … Continue reading →

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Advertise Subliminally… or Not!!!

Posted on December 15, 2009 by Pranay Joshi

What is Subliminal Advertising? Subliminal advertising uses a psychological concept known as “Subliminal perception”, typically defined as a result of stimulation too weak to reach conscious awareness, but that may nevertheless affect behaviour. The term Subliminal is from the German … Continue reading →

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Receive payments from iPhone

Posted on December 1, 2009 by Pranay Joshi

Take a sneak preview of the upcoming “Square iPhone payment system” Continue reading →

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Mutualism or Parasitism?

Posted on November 29, 2009 by Pranay Joshi

A critical look at the relationship between corporations and nonprofit tie-ups for Cause Marketing. Continue reading →

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